Modesty is a mindset, not a dress code.
The Reflective was founded to empower women to dress authentically and to provide women with fashion that meets their style, budget, and individual modest needs.
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A modest fashion and lifestyle brand
industry:
modest Fashion
Location:
New York
We worked on
Brand Strategy & Positioning
Website UI / UX
Discover
We kicked off the process by auditing the existing brand. This allowed us to identify the areas that were working well from those that would require more focus and attention.
We went on to examine the way the brand was presenting themselves across their multiple platforms, seeing if all of these platforms were aligned and telling the same story. We looked at what competitors in the space were doing, exploring aspects of the brand that could be improved.
We then discussed what the client viewed as success. Would it be a website that resulted in increased brand awareness, brand affinity, increased speaking engagements, or perhaps increased newsletter sign ups?
After this, we moved on to the strategy side of things, creating a set of values, a personality, a tone of voice, and a strong mission statement for the brand.
Discover
Design
The Reflective website was multi faceted.
It needed to tell the company story and encourage the user to sign up to the company newsletter, while also showcasing a blog with seven diverse sections - all in a user friendly way.
Design
Colour Palette
The colour palette needed to reflect the boldness of the brand's mission, while also representing the feminine and delicate subject of modesty.
The Reflective aims to break stereotypes and foster a new and more complex understanding of what it means to be a modern, modest woman.
Website
Once the new content was written, based on the SEO recommendations, we implemented the content into the different pages of the website.
We then presented a first round of low fidelity wireframes, which gave the client a clear understanding of the different pages and basic navigation of the site. This gave us an opportunity to get initial feedback from the client as to whether things were heading in the right direction. After implementing the feedback, we went on to create the high fidelity wireframes.
Deliver
Deliver
Testimonial
"We are so happy with our decision to work with HiPitched. The support and resources we received while establishing our brand and purpose were terrific and the website they developed for us hits all our aesthetic and content goals.
They took the time to get to know us as people, making sure to check in with us and our satisfaction at every phase of the process. We are excited to continue growing with HiPitched."
