About

I help people & companies discover the essence of who they are and share it with the world in the most powerful way possible.

Unfortunately, I can’t quiet down your overcrowded industry. But by developing a clear brand strategy, identity, and tone of voice, I can make sure your brand becomes a captivating voice above the noise.

How do I do it?

How did I get here?

I began my career at a political organization that supports bipartisanship in Washington DC. In 2014, I moved to London, where I worked at the Israeli Embassy helping Israeli startups develop their business strategy and raise capital.

In 2016, I moved to Israel and became the Head of Business Development for Venture Capital fund 83North (Greylock). Through these roles, I realized that so many companies and people have valuable products and inspiring stories, but they simply don’t know how to get themselves seen and heard by the right audience.

So in 2018, I founded HiPitched, a boutique strategic branding agency that has guided clients, in 12 industries across 8 countries. I work together with the best freelancers to make sure your brand looks, sounds, and feels as engaging in real life as it does in your head.

What else do I do?

I’m a proud Orthodox Jewish wife and mother of two little girls. I know, not necessarily what you were expecting, but I make it my business to smash stereotypes.

I'm also a key note speaker, lecturing on:

→ How to build a personal brand that people trust
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→ A businesswoman’s secret to success at home & work
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I’m also passionate about paying my blessings forward. We donate 10% of all our profits to worthy causes and are proud to have partnered with over 30 charities and counting.

Alright, that’s enough about me.

It’s time to hear your story.