The task?
Building a visual brand that reflects the high caliber of experience offered by the company
Curated kosher experiences in Italy.
industry:
travel
Location:
Italy
Collaborators:
Lily Ross
We worked on
Brand Strategy & Positioning
Brand Identity
Discover
Divine Italy is a bespoke travel agency that curates personalized itineraries and exclusive destination events in Italy and France for world travelers who are committed to a Kosher lifestyle.
The task? Building a visual brand that reflects the high caliber of experience offered by the company.We started with Brand Strategy, delving into the personal story of the woman behind the company.
We explored how she was brought up to appreciate fine wine, art, and culture as a child in France and why she wants to make these luxurious experiences accessible to her Kosher clientele today. Zooming out, we looked at how Divine Italy strives to make their target market feel excited and looked after, what values drive the company, and the unique personality that needs to be expressed through the brand.
Finally, we figured out exactly what deliverables were needed to transform the entire brand experience into one of excellence and delight - from the logo and font to personalized itinerary and receipts and every client interaction.
Discover
Design
With the Brand Strategy in place we moved on to the Design. We wanted the brand to feel whimsical and feminine, yet classy. We looked to the streets of Italy for aesthetic inspiration, from the soft, dreamy color palette to the patterns adapted from the classic striped awnings and textured straw chairs.
The hand drawn illustration style is delicate, playful, and charming, with a touch of sophistication and elegance. We used a high exposure photography direction that creates strong shadows, while capturing the depth of texture and detail.
Our design concept aimed to create a mood of relaxation mixed with adventure - the feeling you get when you finally settle into your seat on the plane, on your way to a long-awaited vacation.
Design
We looked to the streets of Italy for aesthetic inspiration, from the soft, dreamy color palette to the patterns adapted from the classic striped awnings and textured straw chairs
Moodboard
This direction is a nod to Italian aesthetic. Soft and dreamy colours and stripes that are reminiscent of Italian streets and the textures and patterns you see from the awnings to the straw chairs. The hand drawn illustration style is delicate and playful, this concept is charming with a touch of sophistication and elegance. The photography direction uses high exposure and creates strong shadows that really capture the texture and detail. The concept creates a mood of relaxation mixed with adventure - the feeling you get when you step of the plane for a city break.
Colours
Terracotta, Azure and Oat make up the core majority Divine Italy's branding. The secondary colours, Bottle, Candy, and Lemon are used for brand elements and pops of colour.
Logos
Divine Italy's logo is composed of a logotype set in PP Editorial New and Star Blush Script. The letters have been manipulated and a mix of font styles has been used to create interest.
Brand Mark
The brand mark has many uses. It can be used to support the brand in places where the business name already appears in plain text or in places where the other logo variations would be too large.
Brand Illustrations
The brand illustrations are playful graphics that allow your brand to take a friendly approach and communicate messages more organically. Illustrations can emphasise brand messaging and help express certain emotions to your audience.
The hand drawn illustration style is delicate, playful, and charming, with a touch of sophistication and elegance.
Brand Pattern
The patterns will enhance your brand's personality and your audience will notice. Using pattern in a fun, visual way of engaging your customers and can be used for social media backgrounds, website holding pages and merchandise.
Our design concept aimed to create a mood of relaxation mixed with adventure - the feeling you get when you finally settle into your seat on the plane, on your way to a long-awaited vacation.
Typography
Fonts can be used together to create emphasise and visual hierarchy assists the reader with navigating the most important parts of the text.
Deliver
The images below showcase examples of the visual brand in use, to be used as inspiration when creating additional branded content.
Deliver
Testimonial
"Avital is the branding maven. Apart from being a true delight to work with, her branding workshop offers an incredible journey for entrepreneurs to deep dive into the core of their business.
The result of this rebrand is far above and beyond anything I could have ever imagined.
I am already picking the fruits of her and her teams highly dedicated professionalism, expertise and creativity."
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